• All ads are run of site

• Audio must be user initiated
• No mouse-over audio starts
• 30 second maximum audio stream
• Audio encoded at volume less than or equal to -12db

• Linking URLs must be domain name based and cannot be the IP address (i.e., http://69.73.160.198)

Flash Guidelines
Flash Setup Instructions

• We allow Flash versions 5, 6 & 7
• 30k download and up to 4 additional download streams upon user click are permitted. Each additional stream may not exceed 100k.
• Frame rate may not exceed 18 frames per second. Banners that exceed 18 frames per second will not be accepted. 12 frames per second is preferred.
• Both flash 5-6 swf files will be displayed for Flash 6.0 to 6.0.0.65 plug in browsers only. If the browser does not support Flash 6.0 and above, the alternate image will be served (see submission guidelines).
• Loading files from cross domains is not permitted for security reasons.

Flash 6 Specifications

• The Flash 6 swf file can be published as compressed.
• Loading jpgs, wavs and mp3s are allowed and must follow the same rule as additional swf files of no more than 4 at 100k each.
• The use of Shared Objects is not permitted.
• Accessing the user's microphone or WebCam is not permitted.

Flash 7 Specifications

• All Flash 6 specs apply to Flash 7 ads.
• Streaming video is allowed when using FLV streaming format. FLV files are treated the same as additional swf files of no more than 4 at 100k each. If larger files are required, you can serve the ad with one of our Rich Media Technology Vendors.
• The use of Clip board is not permitted.

• Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date.
• Standard creative must be submitted to your designated Media Delivery Coordinator 4 business days prior to campaign launch or campaign launch may be delayed. Rich media ads must be submitted 5 business days prior to launch to enable thorough testing. Contact your Sales Representative for additional details.
• Creative submissions should include the following:
  • Advertiser name
  • Detailed trafficking instructions
  • Creative files
  • Alternate text (if applicable)
  • Linking URL
• For Flash ads, an alternate image conforming to the designated gif/jpg specifications must be provided for use in the event that the user's browser does not support Flash 6.0 and above.
• Contact an online sales representative.

• Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
• Advertisements cannot resemble our site content. Advertisement must have a border.
• Advertisements cannot contain graphics that simulate interactivity (i.e., drop down menus, search boxes, etc.) without that functionality actually existing. NO fake or simulated HTML interactivity.
• Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic.
• We do not allow 3rd party serving of HTML/JavaScript code. Approved 3rd Party Servers are only authorized to serve the alternate images and/or the click-thru urls.
• All advertisements will be reviewed by our staff and are subject to approval by our staff before placement on the site.
• Cookies may not be set on our network except by parties with a third party ad serving agreement.
• We reserve the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time.

• We reserve the right in its sole discretion to determine whether the ad creative provided by the advertiser or its agency meets the criteria set forth in these guidelines both in technical terms and in the spirit of the guidelines.
• We will use its best efforts to get campaigns launched within 3-business day of receipt of a completed insertion order and creatives. New or additional creatives applied to the same campaign will be uploaded and active within 2-business days. (This excludes weekends, recognized holidays and scheduled and unscheduled events that may require additional time to properly create and test the campaign.)
• We may adopt other rules and guidelines for ad serving on its site or in its e-newsletters or such other digital media as we may develop. These rules and guidelines are subject to change with out notice.
• Ads must redirect to a bona fide operational page on the advertisers site. It is incumbent upon the advertiser or its agents to ensure that the page the ad is directed to is functioning properly. We reserve the right to suspend any ad campaign or creative that is found to redirect to a broken or non-existent page.
• Advertisers are responsible for the creation of their ads. If any advertiser or its creative agents wish to use colors similar to those on our web site or in our e-newsletter, contact us for a copy of the site Style Sheet.
• Advertisers may contract to use our creative production services. Rates and the terms of these services will be specified separately.