A newsletter can be a cost-effective way to share information with customers and group members, but only if the recipient reads it. When the Phoenix chapter of the International Association of Business Communicators decided to redesign their newsletter Edit, they didn’t want to spend a lot. But they did want a stand-out publication that emphasized the professional status of their organization. The clean, straight-forward 2-color design kept production time and costs to a minimum, while the conceptual covers provided the visual punch needed to draw readers in.