Four years running… The Phoenix 10K is more than a road race attracting nationally known runners. It’s also an annual event that brings crowds of local runners, strollers and spectators to downtown Phoenix. Each year, the materials undergo design revisions to freshen the approach without losing the character of the distinctive campaign. For four consecutive years, I worked with race organizers, sponsors and vendors to integrate all the elements of a successful marketing program: brochures and direct mail, local and national advertising, t-shirts, signage and outdoor.