Ms. Russelle is an artist living in Albuquerque, NM. Her designs interpret Middle Eastern & African motifs as well as religious & spiritual themes, a reflection of both her background in religious studies & of her travels in Central Anatolia (Turkey), the highlands of Guanajuato State (Mexico), & the religious centers of Northern New Mexico. Trunks, boxes & furniture are transformed from everyday objects into functional works of art with paint, leather, shells & beads.

Ms. Russelle had just begun to market her pieces and was looking for a way to get small quantities of several different brochure/direct mail pieces to access the products' viability. Cost effective digital printing had just come into its own. I set up 2 tri-fold brochres and 2 postcards with 2-sided color on an 11x17 sheet so there would by only one set-up and RIP charge. The pieces really jump-started her business when she handed them out at shows she had previously attended with only a business card and color xerox sheets. Now her potential buyers had something to remind them of her fablulous products.

Tri-fold Brochure 1

Tri-fold Brochure 2


Printer set-up to minimize cost and make maximum use of paper