Welcome to Native Peoples

Mission Statement
Native Peoples magazine has been and will continue to be dedicated to “the sensitive portrayal of the Native peoples of the Americas.”

Why you should advertise with  Native Peoples.
Native Peoples magazine is the world’s first national consumer magazine devoted solely to Native American art and culture. On a page per page, issue by issue basis our devoted readership, award-winning editorial focus, and long-standing integrity positions Native Peoples ahead — way ahead — of a fast-paced, results-oriented curve. It was so in 1987 when we first published and remains so today!

“Native Peoples has proven to be an effective way to reach

-Robert Doyle, Owner

Canyon Records Productions

Phoenix, Arizona

Native Peoples has the largest qualified paid circulation of magazines in this genre. In every issue a dynamic combination of editorial excellence and outstanding photography enriches the lives of our upscale readers while presenting critical information. We have received a host of national awards from the Native American Journalists Association (NAJA), including First Place for General Excellence.

Our unique museum affiliations, subscribers, retail sales, newsstand and bonus distribution offer you, the advertiser, qualified readers who support the arts of Native America through their buying power. They are keenly interested in Native American contemporary art, artifacts, history and culture. They are your buyers.

For More Than 20 Years of Publishing:
Spend your dollars wisely with Native Peoples’ highly competitive rates.

• Our six-time frequency affords you more visibility to both sell your products and develop long-term relationships with our readers.
• Reach a qualified circulation of 50,000 per issue.
• With a 3.1 pass along rate, you have an audience of over 155,000 readers per issue.
• An average of 4,225 bonus copies per issue are distributed in: many of the largest Indian Art Markets, including the SWAIA Santa Fe Indian Market, Heard Museum Indian Market, Eiteljorg Museum Indian Market and in premier hotels of Santa Fe and Taos, NM and Scottsdale, AZ.
• Native Peoples’web site www.nativepeoples.com sponsorship advertisers have included IBM for its Brand Name Recognition campaign.

Advertising Market Overview
Our Readers = Your Buyers
Largest qualified circulation of magazines devoted entirely to Native American arts and culture. Affiliations with 12 prestigious Native museums and organizations whose members receive Native Peoples magazine as a benefit of membership.

• Abbe Museum ~ Bar Harbor, Maine
• Atlatl, Inc. ~ Phoenix, AZ
• Autry National Center, Museum of the American West ~ Los Angeles, CA
• Eiteljorg Museum ~ Indianapolis, IN
• The Heard Museum ~ Phoenix, AZ
• Institute of American Indian Arts Museum ~ Santa Fe, NM
• Iroquois Indian Museum ~ Schoharie, NY
• Linden Museum ~ Stuttgart, Germany
• Mashantucket Pequot Museum ~ Mashantucket, CT
• Montclair Art Museum ~ Montclair, NJ
• Native American Rights Fund ~ Boulder, CO
• Southwest Museum ~ Los Angeles, CA

SPECIAL FEATURES, SECTIONS & PUBLICATIONS

• 4-color “Explore Native America” advertising section
• Web site directory of advertisers in each issue of the magazine
• “Pathways” travel feature focusing on a key destination in the Western hemisphere
• “Galleries” and “Museums” departments in each issue listing events and openings
• Book, Music and Film/Video reviews with listings of newly released items
• “On the Wind” news section in each issue with short articles on news related to the arts, awards, education, environment and many other topics
• “Happening” section in each issue focuses on events in the Western hemisphere
• Annual special preview issues for the three biggest Indian markets: SWAIA’s Santa Fe Indian Market and the Heard Museum Guild Indian Fair & Market and Eiteljorg Museum Indian Market.
• Additional publications include the Annual Heard Museum Indian Market program, Eiteljorg Museum Indian Market program and “Insider’s Pocket Guide to SWAIA’s Santa Fe Indian Market.”
• Annual Holiday Issue with illustrated shopping guide to Native-made gifts

VALUABLE MERCHANDISING SERVICES

• Advertiser Web Site Directory listings in magazine
• Laminated counter cards—(Display advertisers only)
• Specially priced overruns and reprints
• Business Reply Cards and inserts

“Native Peoples delivers our message directly to our target audience with an informative, well-produced magazine. The staff is always professional and helpful. Our ads look great and the reader response contact information allows us to really connect with customers nation-wide.

We couldn’t be more satisfied.”

- Edmund & Arthela Cummings, Owners
Sierra Madre Trading Co

Long Beach, California

BONUS DISTRIBUTION*
Average of 4,225 copies of each issue are sold or distributed at affiliate museums’ annual galas, national pow-wows, Native American art markets and in select hotels in Santa Fe NM, Taos, NM and Scottsdale AZ.

• Eiteljorg Museum Indian Market
• Gathering of Nations Pow Wow
• Heard Museum Guild Indian Fair & Market
• Pueblo Grande Indian Market
• Red Earth
• Southwest Museum Intertribal Marketplace
• SWAIA’s Santa Fe Indian Market
  *Subject to change

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ONLINE ADVERTISING

Fantastic online advertising opportunities for increased sales & profits.

I. Banner Advertising on Our Website

Now is the perfect time to get started with online advertising on our site. Recent studies have shown that over 75% of Americans have access to the internet via their homes and 40% of American participates in an online community. We offer your target audience many reasons to make our site a frequently visited site. Benefits to Users include:

• Access to web exclusive articles and photos.
• Buy and sell items via the online photo classifieds.
• Access to our events calendar.
• Access to community resource directory links.

We also know that in the mass market of consumers, 85% of people use the internet as their primary source of information when buying products or services. For these reasons alone, internet advertising provides valuable and direct, one-on-one exposure to all kinds of customers. When advertising on our site, you receive the added value of a direct hyperlink to your own website or alternate promotional URL.

Please contact the advertising department for a customized website banner advertising campaign package for your company, event or organization.

What if I am a print advertiser already?
You will receive a discount on your online advertising campaign. Please contact the advertising department for details.

See Our Website Banner Ad Guidelines & Specifications

II. Links Directory Packages

This is a must for all advertisers. Our Links Directory allows site visitors to locate by category or keyword the products and services offered by our listing advertisers. Premium listings appear at the top of the category and include a business image logo or icon image.

Links Directory offers your company a low cost option to reach our targeted market and drive traffic to your own website. Nativepeoples.com, recognized by Internet search engines as an Anchor Link to your Web site, helps you improve the value of your site through high trafficked visitor interaction.

Special Introductory Rate: Purchase a 12 month Standard listing for $100 or a Premium listing for only $150. See details below - this is a limited time special offer.

Links are submitted via website form after payment has been completed with the links below:

after payment has been completed with the links below:

Submitting a Link:

Step 1 - Choose a Click Here option below and make your payment.

Step 2 - Click Here to Submit Your Profile. For premium links please also email your logo / graphic to us to include in your directory profile.

Step 3 - Once your profile has been reviewed and payment confirmed, you will receive a email confirming your new listing and your link and profile will be active in our directory.

Option #1- Standard Link: Click Here
A text-only profile of your company in our Links Directory. Text includes brief description (2 sentences - 50 words), business name, phone number, address and a link to your email address and/or web site. We place it for you.

Option #2 - Premium Link: Click Here
Includes all the features of full text standard link plus a full color 75 x 50 pixels company logo that will be placed next to your name with a direct link to your site. Description (3 sentences - 65 words). Displayed at the top of our directory in that category.

III. Classifieds

Affordable classified advertising to showcase both genuine Native American products, as well as services supporting Native American culture. Contact Ad Dept. for rates.
All ads include:
_Store/business logo or one image of item for sale
_A brief description
_Price
_Website URL
_Contact Information: Name, phone number, and e-mail address
Categories:
Arts & Crafts
Textiles/Fashions
Native Travel Destinations & Tours
Native Music/Video
Books (new & out-of-print)
Miscellaneous

Let our website be your gateway to thousands of motivated customers -- enhance your print advertising program today with a special online advertising website campaign!

Advertising Department - Contact Us